Cool Hunting Week 4 – Menswear continued

Northern Exposure

Week 4 of the course we were asked to research the emerging trends that we saw bubbling up from our street observations last week, this really appealed to me as I love trying to work out where a trend has come from and why as consumers we all decide to buy into it at the same time.

Last week when I was at Brick Lane I noticed a lot of them men were wearing Red Wing boots, for those of you who don’t know what they are they are an American brand that has been going since 1905. Originally they were work boots for the mining, logging and farming industry, they were handcrafted and built to last. These factors are the key drivers to why we are seeing them reappear in 2014, the quest for an item of clothing that will stand the test of time, take you on a journey and age and weather as you do. We are yearning for products to be honest and well made, the time of throw a way fashion is behind us, its time to buy less and buy better. I have also noticed that we have a current obsession with all thing Americana, I read somewhere that post recession we are yearning for a time when America was top of the world with regards to money and power, Im not sure whether thats true or not, but its an interesting thought.



Cool Hunting Week 3 – Streetstyle

Week 3 - Streetstyle - Menswear

Week 3 is the most interesting but daunting week of the course. For our project this week we were asked to go out and scout the streets of our local town or city and try to spot trends, then using the photographs from the day compose a moodboard which we would then present back to the class. I decided head to Brick Lane, luckily the weather was on my side and after a quick circuit around Spitalfields Market I finally plucked up the courage to ask people if I could take there photo. Its daunting to say the least but most of the people I asked were actually quite flattered and happily posed for a photograph. I loved speaking with them, having a little bit of banter, finding out what they were wearing and why and I think this came across in my photographs. I started with a view of taking as many photographs as I could, but as the day went on I found I was drawn to menswear as it just seemed to stand out much more than the womenswear. Most of my pictures were of men that were a little older and again they just seemed to be pushing more boundaries and really standing out. I loved the sense of confidence that they oozed, along with the bold colours, clean lines and how they played with different textures. I’ve decided to take some of the micro trends that I spotted on the day and try and pull them together to one trend story which I can hopefully post next week.

Bill Cunningham


This week we are looking at Streetstyle photography which I have loved. Of  the movies I watched this week, my favourite is a documentary on the legend that is Bill Cunningham. Bill is a really interesting character, for those of you who don’t know who he is, he is a street photographer based in New York and he currently works for the New York Times. He has been taking photographs since the 1970s and is hugely respected within the industry but still continues to ride around New York on his bike at the age of 85 and isn’t affected by the glamour and decadence around him. He is intensely passionate about what he does, his smile just radiates throughout the whole movie and his enthusiasm of fashion and people is infectious. Its a beautiful and moving film about passion, acceptance and living simply in a world which is extravagant to say the least.


Cool Hunting Week 2 – Harmony

Harmony - CSM - Week 2

Week 2 on the course we learned all about how the internet can be a valuable tool when trend forecasting. Our project was to research into a future trend, I chose SS16 and looked into how consumer habits are shaping the clothes that we want to wear.

Mindfulness has been everywhere this year. It’s one of the key buzz words and meditation has become common place, not only within our homes, but also within the workplace. Companies such as Facebook and Google offer meditation classes to keep the stress levels down, giving employees a time to reflect. Taking time to reflect on the last few years and seeing the world through rose-tinted glasses offers a sense of comfort and softness in a chaotic world.

I recently saw an interview with Li Edelkoort about how we are craving touch; “the more screens we have the more our figures are afraid we’re going to disappear,” she says. “I feel it already in my fingers that they want me to touch lots of things so I don’t loose contact with touch.” Thats why soft, buttery leathers, 3D knits and delicate silks in bleached-out peach tones with sand washed neutrals are so important in 2016.

Shapes take inspiration from history but are reworked in a modern and minimal way. Everything about this trend is soft, comforting and quietly feminine.

You can find further research on my Harmony Pinterest board.



Cool Hunting Week 1 – Varsity

imageOur next project as part of week 1 was to create a moodboard which showed a current trend.

I wanted to pick something that isn’t typically my style, but is a trend that I really love at the moment. Varsity has been greatly influenced by the Nineties, an era that I love, along with sportswear, street culture and music. Sportswear is huge right now and working out has never been so popular. I say this from my bed having done my back in at the gym, boo!

Exercise such as Cross Fit and Skinny Bitch Collective are becoming really mainstream and women want to prove that they can lift just a heavy weights as the men can. This has really filtered into fashion showing that sportswear isn’t just for the gym anymore. Celebraties such as Rhianna and Rita Ora for Adidas have not only increased the popularity of this trend but also given it a strong female face.

Coated fabrics, quilting and mesh help smooth the transition from sports to high street and the Varsity jacket is the must have item. I love the images on the board because they show how a youthful trend can worn by women over the age of 30 (ie. me.!)

You can see further research on my Varsity Pinterest Board