Hello, Im Louise & I started this blog many years ago when I started out freelancing and I was trying to forge my path having just left a successful career in product design. Since then my career has taken many twists and turns but the most part I have been a Textile Designer within the retail industry designing bedding for kids and adults, bathroom & kitchen textiles and cushions. My passion however has always been trend forecasting. One of the most influential trend forecasters of our time, Li Edelkoort once said that “trend forecasting is like archeology but to the future”, she explained how she looks for little fragments in current culture to predict what’s coming next. That to me is just fascinating.